© Allison Cruzado, 2025

Allison is a Dominican designer from New York City, focused on creating cohesive brand experiences. She works on brand identities through visual systems, print and packaging, and editorial design.

Since earning a BFA in Communication Design from Parsons School of Design and Altos de Chavón School of Art & Design, she has worked with brands across wellness, lifestyle, beauty, food & beverage, and publishing industries.


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Hers Hair Blends™

SVP: Dan Kenger
Photo Creative Direction: Grace Lee
Producers: Jessica Waligora & Shidume Lozada
Design Direction: Deena Keller
Photography: Mari Juliano
3D: Michael Jones

The Challenge

Women seeking hair care solutions often prioritize simplicity and convenience. Traditional hair loss treatments can be complex and time-consuming, which doesn't align with the busy lifestyles of many customers. The existing market offerings lacked a streamlined solution that could easily integrate into daily routines while providing effective results.

The Insight

Customer insights revealed a clear need for products that simplify hair care routines without compromising effectiveness. Women want solutions that are not only easy to use but also fit seamlessly into their existing lifestyle. This insight guided the development of a product that could meet these demands while expanding the Hers portfolio to cater to a broader audience.

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The Solution
To address this need, the Hers’ Hair Blends line was developed with:


Expanded Portfolio

Added to Hers' existing offerings, which include both over-the-counter and prescription hair care solutions.


Range of Formats

Included treatment options in various formats, such as oral supplements and topical applications, designed to provide women with personalized solutions that are both effective and convenient.


Proprietary Blend

Introduced a unique blend of dietary supplements aimed at supporting healthy hair growth, combining ease of use with scientifically-backed ingredients.


Customer-Centric Design

Focused on simplicity and accessibility, ensuring that the products seamlessly fit into customers’ daily routines.