Since earning a BFA in Communication Design from Parsons School of Design and Altos de Chavón School of Art & Design, she has worked with brands across wellness, lifestyle, beauty, food & beverage, and publishing industries.
Since earning a BFA in Communication Design from Parsons School of Design and Altos de Chavón School of Art & Design, she has worked with brands across wellness, lifestyle, beauty, food & beverage, and publishing industries.
SVP: Dan Kenger
Photo Art Director: Grace Lee
VP Production: Jacqueline Fodor
Print Producer: Jessica Waligora
Design Direction: Deena Keller
Photography: Mari Juliano
3D: Michael Jones
Heart Health by Hims
Sex Rx + Heart Support
Heart disease is the leading cause of death among U.S. men, with one in four dying from it. Erectile dysfunction (ED) is often an early indicator of cardiovascular disease (CVD), but many men tend to treat these issues separately. Hims identified an opportunity to address both sexual health and heart health together in a single, streamlined solution.
The Insight
Hims recognized that many men with ED are also at higher risk for heart disease, yet they often face multiple health concerns without integrated treatment options. Nearly 30% of Hims customers have one or more cardiovascular risk factors, so there’s a clear need for preventive care that’s simple, effective, and personalized. Combining ED medications and statins into one pill was a logical step to improve adherence and better support overall health.
The Solution
The pill features an earthy red tone, evoking natural wellness and trust. The debossed "H" logo on the pill enhances the tactile experience, reinforcing Hims & Hers' commitment to high-quality, accessible care.
Iconography
On the product page, iconography surrounding the pill highlights the dual-action benefits and efficacy.
Campaign
The Heart Health by Hims campaign emphasizes the simplicity and effectiveness of this new offering, targeting men who are looking for a straightforward way to manage both their sexual and heart health.
2-in-1 pill to treat ED and reduce the risk of heart disease.