Kashi by Kids — Allison Cruzado

Allison is a Dominican designer born and raised in New York City. She specializes in print and packaging, visual identity systems, and editorial design.

Since graduating Parsons School of Design and Altos de Chavón School of Art & Design with a BFA in Communication Design, she has worked with a range of clients in the beauty, healthcare, food & beverage, and publishing industries.

Visual Identity + Packaging
for Kashi® by Kids

Creative Direction: Dan Gladden
Studio: Jones Knowles Ritchie

Worked alongside Jones Knowles Ritchie to create an identity system for Kashi's youth-empowering lineup, Kashi® by Kids.

Illustration: Paulina Ho
Designer: Sarah Dewlin

Super Food Bites is an extension of Kashi by Kids Super Food Combos cereal, this time designed
to be soft baked bites individually packed as an on-the-go nutritious snack.

I designed back-of-pack infographics for Kashi’s new brand identity and package design with the theme “Good clean good deserved good clean design”. The purpose and goal of the infographic were to present the information in a simple, clean way to highlight the farmers who produce it.