Kashi by Kids — Allison Cruzado

Allison is a Dominican designer from New York City, focused on creating cohesive brand experiences. She works on brand identities through visual systems, print and packaging, and editorial design.

Since earning a BFA in Communication Design from Parsons School of Design and Altos de Chavón School of Art & Design, she has worked with brands across wellness, lifestyle, beauty, food & beverage, and publishing industries.

Visual Identity + Packaging
for Kashi® by Kids

Creative Direction: Dan Gladden
Studio: Jones Knowles Ritchie

Worked alongside Jones Knowles Ritchie to create an identity system for Kashi's youth-empowering lineup, Kashi® by Kids.

Illustration: Paulina Ho
Designer: Sarah Dewlin

Super Food Bites is an extension of Kashi by Kids Super Food Combos cereal, this time designed
to be soft baked bites individually packed as an on-the-go nutritious snack.

I designed back-of-pack infographics for Kashi’s new brand identity and package design with the theme “Good clean good deserved good clean design”. The purpose and goal of the infographic were to present the information in a simple, clean way to highlight the farmers who produce it.