© Allison Cruzado, 2024

Allison is a Dominican designer born in New York City and currently living in Puerto Rico. She specializes in print and packaging, visual identity systems, and editorial design.

Since graduating Parsons School of Design and Altos de Chavón School of Art & Design with a BFA in Communication Design, she has worked with a range of clients in the beauty, healthcare, food & beverage,
and publishing industries.


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Hers Rx, Hair Blends™

Hers Hair Blends™ are custom compounded Rx prescription treatments specifically formulated for women who are experiencing hair loss. They come in a variety of form factors tailored to each individual’s health needs. From luxe packaging and print materials to crystal clear icons, the Hair Blends look, feel, and tone brings aspiration and efficacy.

Packaging Design
On-Pack Art Direction
Product Development

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2024


Book and Editorial Design

Creative direction and design for Riel, an independent publishing house based in San Juan, Puerto Rico.

Creative Direction
Illustration
Cover Design
Book Layout
Print Production

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2023–2024


Hims & Hers Retail

Designed and helped develop various products across the Hims & Hers brand for an already saturated and competitive retail space. Built brand trust through thoughtful and considered packaging, working in tandem with effective over-the-counter solutions to support Rx offerings.

Packaging Design
On-Pack Art Direction
Product Development

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2023


Juice Re-brand

On-pack logomark development
Visual Identity
E-comm Packaging
Influencer Marketing

Coming soon

2023


Yes Way Rosé

I was commissioned by my friends from Yes Way Rosé to create a new brand icon. For the rose design monogram, they were looking for a modern, abstract symbol that could work with the YWR letters to mimic rose petals. 

Logo Design
Lettering
Illustration

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2017–2018


Hims Hard Mints™

Hard Mints™ de-stigmatizes the
ED experience with highly considered, custom-compounded wintergreen-flavored chewables. The brand world is one that balances discretion and action, with a carefully curated bright yet bold color palette that exudes a sense of approachability and confidence.

Packaging Design
On-Pack Art Direction

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2023


Kashi® by Kids

As the company’s first line developed
for kids, Kashi® collaborated with passionate Gen Z leaders who inspire others to make a difference in the world and share Kashi’s desire to make a positive impact through food.

Packaging
Branding
Design

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2018


Poppin

Comissioned typographic mural and merch for a booth at the NeoCon tradeshow in Chicago.

Hand lettering

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2023

Birchbox

A collection of work done for Birchbox from 2014 through
2017. As a subscription-based ecommerce model, customers receive a curated box of beauty samples each month, tailored to
their unique preferences. Birchbox's innovative approach to product discovery and its emphasis on convenience and personalization have earned it a loyal following, making it a trailblazer in the rapidly evolving beauty market. 

Packaging Design
On-Pack Art Direction
Product Development
Production
Lettering
Illustration

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2014–2017