© Allison Cruzado, 2024

Allison is a Dominican designer from New York City, focused on creating cohesive brand experiences. She works on brand identities through visual systems, print and packaging, and editorial design.

Since earning a BFA in Communication Design from Parsons School of Design and Altos de Chavón School of Art & Design, she has worked with brands across wellness, lifestyle, beauty, food & beverage, and publishing industries.


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Hims Hard Mints™

Hard Mints™ de-stigmatizes the
ED experience with highly considered, custom-compounded wintergreen-flavored chewables. The brand world is one that balances discretion and action, with a carefully curated bright yet bold color palette that exudes a sense of approachability and confidence.

Packaging Design
On-Pack Art Direction

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2023